Launch of new digital bank in heavily cluttered fintech space. Naming, brand identity and communication message has been crafted as per millenial audience and their limited span of attention. The app based product got revealed on most iconic medium in UAE, the Burj Khalifa. It’s not fintech but funtech was communicated through 3 minute video which got viral on digital space.

Brand Design, Graphic Design, web & Digital, Motion, Campaign

Client : Rabbit from Dubai Islamic Bank